Blog | Whorton Marketing & Research

Everyone Sells. And You Don’t Have to Sell Your Soul Doing It.

A few posts ago I mentioned my initial dislike of the saying “Membership is everybody’s job.” My reasoning back then was basically “don’t...

“Conducting Your Own Survey is Like Performing Surgery on Yourself."

How to Maximize the Benefit of Your Internal Research For years in my “volunteer career” for ASAE, I was a loud advocate for DIY...

“Those Who Can’t Do, Count”

I started thinking about a new website and my first-time blog almost a year ago, at the onset of COVID. I recall that “Hey, the world is...

Listen to the Stories People Want to Tell You

I will probably make a big deal in the coming months out of a difference in perspective between you and me. You being paid to lead an...

You Were Big Data Before Big Data

“Like the sands of the hourglass, these are the days of our lives.” It’s weird to segue from soap operas to data mining, but then again...